Seagulls In Japan ON SALE

BHA Japanese Handcrafted 手拭:tenugui

¥5,940(税込)

CRAFTSMANSHIP

老舗三社による、妥協なき手仕事

老舗三社による、妥協なき手仕事
手捺染
老舗三社による、妥協なき手仕事
仕立て
老舗三社による、妥協なき手仕事
越前織

The dyeing is hand-printed shirushizome by Ito Some Kojo (est. 1921, Iwate), whose artisans press dye deep into the fibers, reproducing the symbolic Brighton blue through repeated prototyping. Construction was supervised by Sugishita (est. 1936, Kyoto), adapting traditional structures for modern use, while the brand tags employ Echizen-ori — a weaving technique passed down in Fukui — by Matsukawa Lace (est. 1925, Fukui).

synchronise as a team

集まることで、巨大なストライプになる

集まることで、巨大なストライプになる

Each piece features the club's stripes boldly enlarged. When worn side by side, the individual lines visually connect, bringing a giant stripe to life across the entire stand — a supporter experience where personal attire builds stadium-wide unity.

synchronise the shape

切りっぱなしという、日本の知恵

切りっぱなしという、日本の知恵

The deliberately unhemmed "raw-edge" finish is ancient Japanese wisdom. Without seams, the cloth resists bacterial growth, dries quickly, and can be torn for emergency first aid — a rational detail rooted in hygiene and utility, not decoration. We carry this wisdom, valuable even in times of disaster, into modern stadium gear.


Brighton & Hove Albion
Official Licensed Merchandise

This collaboration represents a unique fusion of Brighton & Hove Albion FC’s identity and Japan’s esteemed artisanal traditions.

【Traditional Handcrafted Tenugui (Hand Towel)】
● A piece that inherits the ancient wisdom of the Japanese "Tenugui" and reimagines it as modern stadium gear. It deliberately adopts the traditional "raw-edged" (unhemmed) finish; this prevents the growth of bacteria and allows the cloth to be easily torn for emergency first aid if required.
● Dyed by the century-old Ito Some Kojo using "Tenassen" (traditional hand-screen printing). Unlike surface-level printing, this "dyeing" process ensures the cotton retains its natural softness and high absorbency, functioning as a truly practical tool.
● The design features a boldly enlarged interpretation of the club’s iconic stripes. The moment a supporter raises the Tenugui, the lines visually link with those around them, proposing a new style of support that paints the entire stand in a grand-scale rhythmic stripe.

Please note that the product's colour in images may vary slightly from the actual item due to lighting and shooting angles.
Due to the nature of the artisanal hand-dyeing process, individual differences may occur. Please appreciate these as the unique characteristics of traditional craftsmanship.

Material: 100% Cotton  
Country of Origin: Japan

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