1986年の創業以来、洋服を中心に、カルチャーやアートなど自分たちが本当に良いと思うものをセレクト。Brighton & Hove Albion FC ライセンスモデルでも、積極的に楽しむ生活体験者＝フリークとして、豊かなライフスタイルの楽しみ方を提案。

Since its inception in 1986, the brand has curated a bespoke selection of fashion, culture, and art, driven by a genuine belief in quality and authenticity. Within this licensed collection for Brighton & Hove Albion FC, they continue to champion a rich and fulfilling lifestyle through the perspective of "Freaks"—passionate individuals who proactively embrace and celebrate the joy of life's experiences.